Maxis Introduces World's First "Kid-Sourced" Voice Navigation On Waze. Put a kid (virtually) in every car to encourage safer driving. How? By creating the world’s first GPS voicepack using kid’s voices to give directions and traffic alerts.
We created Safe Mode. The world’s first kid-sourced GPS voicepack. We invited Malaysian kids to volunteer their voices and created Safe Mode, the world’s first kid-sourced GPS voicepack, tailor-made to help guide Malaysians home safely. An entire campaign was built around this idea. From call for entries, to recording, to launch. We got the entire nation involved and held an audition to 'kid-source' Malaysians aged between 3 and 12. Some 100 parents volunteered and a total of 60 kids were shortlisted, with 20 picked for the final recording.
Safe Mode Kids is a first of its kind collaboration between Waze (http://www.waze.com) and Maxis. Inspired by a survey finding that 97% of Malaysian parents claiming they drive much safer when children are in the car, the Safe Mode Kids project “kid-sourced” voices of Malaysian children aged 3 to 12 to develop an innovative way of reminding parents to drive safer.