In order to change the mindset of young adults and enable a new behaviour. Milo needed to use touchpoints relevant to the digital generation and engage them through innovative content. The brand aimed to position itself as a complete breakfast solution, packed with energy to help young adults to go further.
Milo launched the Ready, Breakfast, Go campaign. The campaign is Malaysia's first cross-screen breakfast challenge which features a first-of-its-kind web film that challenged the brand communication norm.
Charge up your day, and get really going.