Transforming Malaysia's Top 5 e-commerce sites into a medium for awareness to build a home for homeless people. Maxis Kongsi Home Project turns CNY eShopping into eGiving. - GemFive (www.gemfive.com) - HappyFresh (www.happyfresh.my) - Lazada (www.lazada.com.my) - Zalora (www.zalora.com.my)
Ensemble team further improvised the idea by changing ordinary product names to feng shui name so that purchaser feel lucky while doing a good deed: - Tap to 'Gold With The Flow Tap' - Plank to 'Like-A-Boss Papan' - Door to 'Door of Prosperity' - Window to 'Window of Longevity' - Nail to 'Nail it!'
It all began with a simple thought: what if this Chinese New Year, we could turn online shopping into online giving? That’s where the Maxis Kongsi Home Project, a movement to build homes for the rural communities around Malaysia, was born.